Find a truth. Tell a simple story.
Everything flows from there.
Art director and designer. Based in NYC. 10+ years of experience in advertising, entertainment, and digital product spaces.
‣ Short-Form Resume ↓
‣ Long-Form Resume ↗
‣ Contact ⤵
01
Skills
01a. Conceptual
Working across disciplines to craft a vision.
‣ Brand
‣ Product
‣ User Experience
‣ Campaigns
‣ Creative Strategy
‣ Design Systems
01b. Tools
Scalpels and hammers.
Right tool. Right job.
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- Figma
- Photoshop
- Illustrator
- InDesign
- After Effects
- Books
- Pencil and Paper -
- Slack
- Airtable
- Hive
- Jira
- Google Suite
- Docs
- Sheets
- Slides
- Forms
- Drive
02
History
02a. Experience(s)
People and places shape the work.
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Art Director / Brand Designer
Working with tech start ups to develop products, visual identities, and creative strategies. We bridge the gap between highly technical products and relatable brands. -
Contract role across multiple agencies.
Art Supervisor - CDM
Several launches in the oncology and rare disease spaces. Standard toolkit of tactics.Digital Designer - Patients and Purpose
Creating digital experiences. We launched several educational campaigns about chronic health conditions and treatment options. -
Associate Director of Production Design
Direct oversight of a team of 6+ production designers.Developed and expanded visual identities and design systems.
Lead production design initiatives for Amazon Ads, ConEdison, Henry Schein, and more.
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Digital Design + Production Management
Launch of brand, e-commerce, and product initiatives.
Our mobile-first brand strategy focused on an offering of 35+ products and 350+ unique assets.
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Sr. Production Designer and Retoucher - Original Series
Game of Thrones, Season 8 Campaign Art:
Spearheaded retouching and production design for the iconic Game of Thrones, Season 8 campaign art, contributing significantly to its visual impact and success.Senior Key Art Retoucher for Original Series and Movies:
Played a pivotal role in enhancing visual storytelling by serving as the senior key art retoucher for original series and movies.Multi-Channel Brand Campaigns:
Lead production designer for multi-channel brand campaigns, ensuring cohesive visual narratives across diverse platforms. -
Sr. Production Designer and Retoucher
AOR - Verizon WirelessStrategic Brand Evolution:
Drove the implementation and expansion of a dynamic brand identity. Elevated the Verizon Wireless in-store experience to align with strategic objectives. -
Sr. Production Designer and Retoucher
AOR - Veizon Wireless
Strategic Brand Campaign Execution:
Managed the execution of brand campaigns across diverse channels, ensuring alignment with overarching brand objectives.
03
Work
A small selection of projects. A wide range of skills.
03a.
Visual Identity and Strategy
Lifestyle brand + APP
BodySIM combines data science with nutrition planning to create personalized fitness regiments.
The future is not static. And we developed a brand identity that championed that truth — while retaining strong categorical queues.
Based on the core product, data visualization and synthesis, we derived a uniquely fluid and futuristic look and feel. It embodies the dynamism and energy of the consumer proposition.
Case Study:
Selects:
03b.
E-commerce
Drinkworks by Keurig
Role: Digital Designer + production management
Mobile-first brand strategy. 35+ products. Over 350 unique assets, style guides, and component libraries.
03c.
Process(es): Look Development
High-level problems, and solutions, exist in the abstract. For any number of reasons, conceptualizing can become an insurmountable hurdle.
Look Development offers a way to engage executive problems on a level playing field. By abstracting design elements we counteract our greatest obstacle, overthinking.
03d.
Key Art + Campaigns
HBO Original Series
Role: Key art finishing / retouching and production design
03e.
Brand Building
Amazon Ads
Role: Associate Director of Production Design.
The scope of work broke along two paths: adapting an existing body of branded assets and developing new communication channels.
‣ campaigns
‣ landing pages
‣ white papers
‣ presentations
‣ experiential
‣ OOH
‣ social
03f.
Experiential Design
Verizon Wireless
The evolution of in-store experiences.
Design and management of flexible design systems; a core component of the brand’s evolution strategy.
03g.
Brand Campaigns
03h.
Retouching
Google Home
04
Connect
New projects?
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